New York Times writes up our little Rod.
“It didn’t take long for us to realize that this was the worst business idea we’d ever had,” Coudal says, since time and postage costs would only increase as more people participated. So the trade-cool-stuff project took on a new, revenue-generating dimension. Rod Hunting, who works for a Chicago package-design company, had submitted an example of a poster he made from his line drawings of vintage cameras. Coudal called Hunting and asked if he would be willing to print 100 of them, to be sold exclusively through the Swap Meat for $35 each. (Coudal splits proceeds evenly with the creator.) These sold out, Hunting’s own site saw a traffic spike and a publication called File Magazine contacted him about publishing a series of Polaroids he had highlighted there. “I wasn’t really expecting any of that to happen,” Hunting says. “It was huge.” He is now selling a second set of prints, of stereo-equipment drawings.”
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